I think the price is fine. What is good about this is if you want to win but don't have enough cash to buy it your self or not enough xnk to bid on it, all you have to do is list some items in your own auctions and raise the money in xnk then you can pay the price the seller requires without spending a single dollar.
Adelaud, this is the kind of auction people would use saved up points for. Not spend cash on. If you auction a bunch of stuff on listia or earn free pointa and want to spend your points on gift cards, this auction is reasonable. If you want to spend cash that is burning a hole in your pocket, you buy the gift card from a store.