FREE: The Dragonfly Effect: Use Social Media to Drive Social Change - hard cover

The listing, The Dragonfly Effect: Use Social Media to Drive Social Change - hard cover has ended.

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. This book shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book

Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce results
Features original case studies of organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and Groupon, showing how they achieve social good and customer loyalty
Leverage the power of design thinking and psychological research with practical strategies
Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

Book is in good condition. Comes with dust cover. Dust cover shows some signs of shelf wear. Great spine and binding. NO loose pages. See scans above.

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